VHW Marketing & Communication

Your Strategic B2B Marketing Partner.

I help businesses solve complex challenges and create exceptional customer experiences that drive measurable results.

With 20 years of international B2B marketing experience across diverse industries and regions, I specialize in account-based marketing, brand strategy, and omni-channel customer experiences. My expertise lies in understanding your clients' needs, crafting impactful strategies, and driving sustainable business growth.

As a freelance consultant, I connect people, ideas, and strategies to deliver innovative marketing solutions. Let’s discuss how my expertise can support your organization's success.

  • Verena led our Wall Street Journal appearance at the World Economic Forum in Davos for three successive years. She and her team fulfilled the important task of marketing WSJ with extraordinary commitment and success. Under her leadership, the team managed to significantly raise our profile at Davos every year through their highly creative and resourceful campaigns. They increased the number of visitors to our WSJ lounge and events and created an accommodating and productive working environment for the WSJ team and the very many visitors, including some of the most senior corporate executives and policymakers in the world. Her professional and impeccable project management truly contributed significantly to the global growth of The Wall Street Journal.

    Gerard Baker, Editor in Chief of The Wall Street Journal

  • Verena lead our Marketing Team in EMEA and oversaw all our marketing activities in the region across the Wall Street Journal, Financial News and Dow Jones. She not only served as leader and mentor to her team in London, but also on the EMEA executive board making sure the regional marketing strategy was aligned with our global plan but also meeting local business needs to help grow sales, awareness and client engagement.

    Jailan Griffith, Vice President Brand & Client Experience Nasdaq (formerly VP/Head of Marketing Dow Jones)

  • Als verantwortlicher Partner für das Accenture Alumni Netzwerk in Deutschland habe ich mit Verena drei Jahre eng zusammengearbeitet. Sie hat in dieser Zeit das Netzwerk durch ihr zuverlässiges Projekt Management und immer neuen Ideen kontinuierlich auf über 4000 Mitglieder ausgebaut (Wachstum von über 80 Prozent) und zu einem sehr wertvollen und unersetzlichen Asset von Accenture für das Recruiting neuer Mitarbeiter aber auch neuer Kunden gemacht.

    Peter Berggren, Member of the Board Skoda Auto Deutschland (ehemals Partner, Accenture)

For all enquiries or just an initial chat, do get in touch!